The legal labyrinth of influencer marketing: Understanding copyrighted content usage and its consequences
Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content
Delhi, June 28, 2023
With the advent of globalisation and rapid advancement in technology, influencer marketing is now in the spotlight. As per the survey conducted by Statista- in the year 2022, the influencer marketing
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