India's influencer marketing landscape: Content and creator synergy
Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential
Delhi, June 30, 2023
In today's digital age, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. Influencers, with their ability to engage and influence a large following,
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How to use social commerce to reach rural India
J Venkat, Co-Founder, Woovly, writes that leveraging the power of social media, connecting with local influencers, creating value-added content and embracing regional languages can unlock the vast potential of social commerce in rural India
By BuzzInContent Bureau | July 25, 2023The legal labyrinth of influencer marketing: Understanding copyrighted content usage and its consequences
Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content
By BuzzInContent Bureau | June 28, 2023Blending authenticity and creativity: The key to impactful short-video campaigns
Sunder Venketraman, Head of Creator and Content Ecosystem, Josh, shares why it is important to blend content and brand messaging seamlessly to ensure that user experience remains uncompromised
By BuzzInContent Bureau | June 27, 2023Brand awareness: How to increase it through content marketing
Ishmeet Banga - Director and Head of Influence and Talent business - Voxxy Media, shares the ways in which brands can take the content marketing route to make their name in a cluttered market
By BuzzInContent Bureau | June 12, 2023