The needle has shifted from compelling storytelling to hard-working content, says Ajay Mehta of Mindshare
Mehta spoke to BuzzInContent.com about Mindshare's focus on the content front, and the growth of branded content in India
Delhi, June 01, 2022
This year, Mindshare Content+ will be focussing more on content that has the ability to convert business, said Ajay Mehta, Senior Vice-President, Mindshare Content+ and Partnerships. He said, &
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