Only a handful of brands have the propensity to experiment: Publicis Groupe's Hari Krishnan on the state of brands, platforms, and content
BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing
Delhi, November 02, 2022
The Indian market is evolving, albeit slowly, in the domain of branded content and platforms compared to developed markets. And according to Hari Krishnan, Managing Director and Head, Publicis Content
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We are a large global lifecycle media company, poised well to become leaders in businesses of entertainment, content and creators: Gurpreet Singh of One Digital Entertainment
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By Nisha Qureshi | April 26, 2022Content marketing will unite online-offline experiences in 2022: Prachi Bali of Zoo Media
Sharing content marketing trends for the next year, Bali, National Head of Client Partnerships and Business Head, North- Zoo Media, discusses how brands will be a lot more strategic with their spends on content. Performance-based content will be the direction in which branded content will continue to move, she says
By Akanksha Nagar | January 04, 2022