Coca-Cola's Tish Condeno on why OTT provides ideal environment for branded content
Recently, Coca-Cola's Thums Up partnered with Disney+ Hotstar to launch ‘Thums Up Toofani Biryani Hunt', showcasing the combination of Thums Up and Biryani in six different episodes at six different popular Biryani spots in the country
Delhi, July 24, 2023
One cannot ignore the Indian food habit of often consuming food with a bottle of soft drink. Banking on the same consumer insight, last year, Coca-Cola India had come up with an ad campaign wherein it
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