How do ‘Tech' campaigns win big at Cannes Lions?
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by weaving the brand story with the story of India, using the vehicle of technology, our creative agencies have shown us the path to a brighter future, not just that of Indian advertising but of India itself
Delhi, July 14, 2023
In the ever-evolving world of Indian advertising, campaigns that capture our attention and leave a lasting impact are those that go beyond the familiar. These are the campaigns that tap into the
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Infotainment vs engagement: What works better in building investment culture in youth?
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles
By Hamsini Shivakumar | July 26, 2023Monsoon brand communication: A blend of necessity and pleasure
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write how brands can take a more evocative approach to truly harness the power of the monsoon and make a lasting impact on the audience
By Hamsini Shivakumar | July 21, 2023Connecting with rural India through cultural sensitivity: An overview of Cannes-winning campaigns
Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting write that combining cultural sensitivity with creativity and technology is how to design solutions for social impact
By Hamsini Shivakumar | July 07, 2023Impulsiveness and youth: Where behaviour meets culture
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the communication and storytelling about impulsivity and spontaneity, focusing on four brands
By Hamsini Shivakumar | June 28, 2023