Infotainment vs engagement: What works better in building investment culture in youth?

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

In an age where information is accessible at the tip of our fingers, financial literacy has grown from being a niche subject to a topic of mainstream interest, especially for Gen Z. Among previous ge