Cadbury Celebrations will now help people create customised birthday songs

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

Over the years the Cadbury Celebrations became integral to the way India celebrated festivities, and as the next step towards growth, the brand is redefining one of the most celebrated days across the