The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

The headphone and mobile accessories manufacturer has taken influencer route to promote Toreto Remix, a charger with bluetooth speaker

With an estimated media spend of just Rs 3 lakh, the campaign has achieved an estimated reach of more than 800k

Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy

Skechers Performance India had organised the Mumbai Walkathon on November 24, 2019. The brand created a lot of pre- and post-event buzz by bringing on board celebrities and influencers to promote it on social media

For its Black Friday sale, the brand has garnered more than 17 million eyeballs through its Instagram influencer marketing campaign

Even though it a fashion brand, it has roped in influencers across fields, gender, reach and demographics to raise mass awareness around its upcoming sale from December 4-8, 2019

The brand partnered with the renowned football club Manchester City in their recent India Trophy Tour as the official Mobile Photography partner. It gave an opportunity for the brand to increase awareness and engagement with the Indian consumers. The event collaboration was further amplified through influencer marketing

As part of the larger campaign #NoMoreDeadlines, the brand has launched a half-done music video featuring influencers, who invite their female fans to share their stories on how they defy deadlines and in return be part of the campaign

BuzzInContent and Sheeko Brandscore analysed Gillette, The Man Company, Celio and Indian Terrain's International Men's Day performances on Instagram

To promote the Air Pods Pro, the brand recently brought on board celebrities like Anil Kapoor, Shilpa Shetty and Karishma Kapoor, garnering a reach of more than 24 million

The brand collaborated with celebrity chefs, bloggers and publishers across genres to fetch mass appeal to its contest. As part of the contest, users have to post photos of their Appy Fizz creation paired with food or cocktails using hashtags #ArtOfFizz and #FeelTheFizz

Maharaja Sawai Padmanabh Singh is the first Maharaja to offer a stay at his palace on Airbnb in order to help support women's empowerment initiatives of the Princess Diya Kumari Foundation.

The brand brought on board influencers across categories to promote the festival, which led to a reach of more than 19 million on Instagram

It is seen that celebrities have been tagging the music label for their music and film releases while giving buoyancy to T-Series' following on Instagram

Along with brand ambassador Shahid Kapoor, Reebook India employs Pilates trainer Namrata Purohit and others for its social media outreach

With pollution levels almost reaching an emergency state in Delhi, the brand found it an apt time to launch its smart air purifiers and created instant awareness through influencers who posted videos about the product

In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy