The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign
By BuzzInContent BureauThe #LeaveAMark campaign was about celebrating women's accomplishments and their efforts that have made a difference
By BuzzInContent BureauThe creators posted videos of their feet rising above ground, giving the look of being swept off their feet. They also asked people to create similar videos. The best entries had a chance to win Mi 11 Lite phones
By BuzzInContent BureauThe OTT platform has brought together influencers from different walks of life to present a variety of relationships. This goes well with their theme of love in different shades
By BuzzInContent BureauThe brand has taken the influencer marketing route a bit differently. The influencers raise awareness about the new service and guides customers on how they can make the most of the ‘digital salon'
By BuzzInContent BureauNot all her followers seem to have taken the campaign well. Comments on the post suggest many of them disagree with her brand choice. Many have urged her to use her popularity to influence women to use eco-friendly and reusable menstrual products like menstrual cups
By BuzzInContent BureauTheir recent campaign #MakeItSmartwithAlexa grabs eyeballs through its interesting format. The influencers don't just promote Alexa but show us how it can be used to make our lives easier
By Benita ChackoPromoting their End of Reason Sale, Pragya Priyali, Associate Director, Content and Social Marketing, Myntra, told BuzzInContent.com that influencers are a natural choice for any communication for the brand as they see disproportionate rewards for their consistent year-long investment in the influencer ecosystem
By Benita ChackoBuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo
By Benita ChackoThe campaign #APadThatBreathes documents the various travails women face on their period days, keeping it relatable and humorous. Samta Datta, General Manager, Marketing, Soothe Healthcare, shares the campaign's insights
By Benita ChackoDettol has curated 100 stories of Covid protectors from across India and carried them on 4 million liquid handwash packs, replacing their logo with the protectors' images to honour their selfless contribution. They have roped in 1000s of influencers, who are encouraging their followers to recognise the efforts of the ‘protectors' around them
By BuzzInContent BureauWhile the influencers highlight the risks of smoking, they are seen giving friendly advice and do not come across as preachy, which can be a major put-off for youngsters. That's where this campaign scores
By BuzzInContent BureauThe influencers adopt a humorous approach, building a storyline around the fun product. The engaging storyline forces you to watch the video till the end. While promoting the product, they have created a narrative that reflects it through their campaign
By Benita ChackoIn its recent campaign, the non-profit media and educational organisation encourages fathers to be an active part of child-rearing. BuzzInContent caught up with Sonali Khan, Managing Director, Sesame Workshop India, to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign #DaddyCool
By Benita ChackoInstead of promoting their products, Weikfield attempts to change society's perception about mothers and shows that they are not limited to their culinary skills. Apart from a host of micro-influencers, the brand has collaborated with actress Sameera Reddy for the campaign
By BuzzInContent BureauMarico Limited's Livon has launched a campaign to bring some cheer into people's lives in such difficult times. Taking on board actress Mithila Palkar, the brand has asked users to share videos of their #LivonHairDance Moves, which are being featured on Livon's page
By BuzzInContent BureauIn an over three-minute video titled, ‘If your bra were an aunty', Singh highlights various issues women face with their ‘conservative' bra and how Nykd by Nykaa can solve them all. Despite its length, the uniqueness and the humorous quotient makes you watch till the end
By BuzzInContent BureauAs part of Levi's year-long digital initiative #IShapeMyWorld, independent journalist Faye D'Souza shares her story and inspires many others to challenge the rules set by society
By BuzzInContent Bureau