Vicco ropes in influencers to create buzz around its ‘Turmeric Face Wash'

In the #WashKaroSquashKaro campaign, influencers have subtly included the brand's product while keeping the originality of their content intact

BuzzInContent Bureau Delhi, September 01, 2022

Vicco Laboratories roped in several social media influencers for its new #WashKaroSquashKaro campaign to introduce its latest offering- ‘Vicco Turmeric Facewash’.

Through the campaign, the brand aims to target younger generation for creating awareness and curiosity about the product.

Influencers like Niti Taylor, Niharicka Singh, Anisha Dixit, Saurabh Ghadge to Rohan Shah, amongst many other, were roped in by Vicco for its new campaign.

One differentiating factor of the campaign was that the brand ensured that the creator’s originality of content is given priority over the product.

View this post on Instagram

A post shared by Nititaybawa (@nititaylor)

View this post on Instagram

A post shared by Saurabh Ghadge (@saurabhghadge_vines)

View this post on Instagram

A post shared by Niharicka Singh (@niharicka.singh)

According to Sheeko, the influencer marketing and branded content management platform, Vicco Laboratories spent over Rs 20 lakh on their new influencer marketing campaign.

As of now the reach for the #WashKaroSquashKaro campaign stands at more than three million, as per Sheeko.

While commenting on the reason behind the brand roping in several young influencers, Sheeko added that the campaign wanted to reach out to the youth and, hence, it chose those content creators whose audience base is comprised of them.

View this post on Instagram

A post shared by Rohan Shah (@rohanshah)

View this post on Instagram

A post shared by Anisha Dixit (@anishadixit)

View this post on Instagram

A post shared by Vaibhav Keswani (@pehenawah)

In the reels created by the content creators, the subtle product integration at the end of their original content became a centre of attraction for their audience and thus amassed a lot of love for Vicco on social media.

According to Shrirang Tembhekar, Marketing and Media Manager, Vicco Laboratories, “To reach out to the youngsters, one has to communicate in their language and that is exactly what we have done. Also, we need to stand out from the clutter so leveraging all possible digital mediums can help us connect with the youth.”

View this post on Instagram

A post shared by SAMEEKSHA TAKKE (@sameekshatakke13)

View this post on Instagram

A post shared by Shakti Singh Yadav (@thefebruaryboy)

View this post on Instagram

A post shared by Agasthya Shah (@agasthya.shah)

View this post on Instagram

A post shared by Khushaal (@khushaal_pawaar)

Devesh Pendharkar, Director, Vicco Laboratories, added, “With the goodness of Turmeric, it is the best product available in anti-acne, anti-pimple category. The product has been developed keeping in mind teenagers as they have to face an early age pimple problem.”

Content@BuzzInContent.com

Vicco, Turmeric Face Wash, #WashKaroSquashKaro campaign,

More from this section

Dot and Key Skincare ropes in dermatologists and influencers for #BreakUpWithAcne campaign

The skincare brand has roped in multiple influencers and dermatologists to encourage the usage of their Cica Calming range to combat acnes as part of people's skin care regimes

By BuzzInContent Bureau | October 14, 2022

BeatXP's #RecoveryOnBeat campaign motivates netizens to include its technology in their fitness regimes

Pristyn care's fit-tech D2C brand has roped in influencers from fitness, fashion, and lifestyle to encourage fitness enthusiasts to meet their fitness goals by exercising and cooling down the right way

By BuzzInContent Bureau | September 30, 2022

Flipkart engages with 45+ regional YouTube influencers to target Tier-II and beyond cities ahead of Big Billion Days sale

Through this campaign, the e-commerce platform focused on building awareness in Tier-II and beyond regions through their value proposition of affordability and high-quality selection of branded, premium, national and D2C portfolios

By BuzzInContent Bureau | September 23, 2022

Asus' #BeYouWithROG campaign encourages millennials to follow their passion and dreams

The multinational company has roped in several influencers from the lifestyle, travel, comedy, dance and photography, category among others, to break the social taboos of following regular career options while promoting its latest 2022 line-up of laptop

By BuzzInContent Bureau | September 12, 2022

What our subscribers say

“With its focus on news, insights and interviews, BuzzInContent.com has emerged as a leading platform for marketers as well as people who have interest in the subject of content marketing and building businesses through it. The content is sharp and extremely engaging and that's because I think every piece of it is curated with great care. I have no doubt that the platform will continue to be a trailblazer and lead discussions in the areas of content marketing, consumers and insights.

Karan Kumar, 
Chief Brand and Marketing Officer, Fabindia

“I have been an ardent follower and reader of BuzzInContent.com for almost a year now. For me, it acts as a one-stop destination to get updates about trend-setting work in the content space, and point of view of all stakeholders of the branded content space — marketers, publishers, agencies and creators. As a content practitioner, it helps me with my research on staying updated, assimilate thought across stakeholders and also identify like-minded colleagues for partnership.

Kumar Deb Sinha, 
Country Head, Dentsu Story Lab

“BuzzInContent.com is a rich source of news and insights on content marketing and branded content. I always look forward to the incisive interviews and case studies. It's a platform for content creators and distributors.

Rajasekar KS,
 GM, Marketing, Matrimony.com

“BuzzInContent.com is my one-stop shop for all branded content related news and analyses. The platform covers and captures all work done in content marketing by brands across categories. They are the only ones who are doing that and it's a great site to get knowledge about what marketers are doing in the parallel advertising world.

Sapangeet Rajwant, 
Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

Let us try to answer some FAQs that may help you decide to upgrade your account

Why should I pay for your content?

India’s first and only subscription-driven B2B platform focusing on brands’ content marketing strategies, BuzzInContent.com, does not serve display advertising and offers a clutter-free smooth reading experience. At the same time, we feel our premium content takes a lot of resources and investment, which should be paid for.

Is the reach enough to justify my investment?

Even as we have a database of over 27,000 content practitioners receiving our newsletters, 70% of which is from brands, our strength is 1,000+ paid subscribers (individual+corporate) in less than a month and fast growing. The relevant set of the audience is the value you get against your investment. After all, who needs millions of irrelevant page views!

What are the subscription plans?

One can pick an individual subscription plan @ Rs 2,900 per annum or pay just Rs 290 if interested in reading only one article. We are also offering big savings on corporate plans @ Rs 2,500 per user per annum. Talk to us for more clarification or if you may be facing technical issues while subscribing. But, in the absence of any manual intervention, the subscription can be activated only online with easy payment options.

What do I get against an annual membership?

Besides access to 400+ paid stories and adding almost every day, the paid subscribers will have access to our upcoming whitepapers/market studies on the content marketing ecosystem.

Can I sample the stories beforehand?

You can sample our story before subscription with free sign-up and read what’s there in the story. After that, a subscription is required to read the full story.

BuzzInContent publishes original, analytical and meaningful stories on content marketing for its subscribers including content marketing case studies and video interviews with content marketers.

Vicco ropes in influencers to create buzz around its ‘Turmeric Face Wash'

In the #WashKaroSquashKaro campaign, influencers have subtly included the brand's product while keeping the originality of their content intact

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account

Vicco ropes in influencers to create buzz around its ‘Turmeric Face Wash'

In the #WashKaroSquashKaro campaign, influencers have subtly included the brand's product while keeping the originality of their content intact

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

Sign in

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account