The first video ‘The feedback' experiments with entrepreneurs who believe in inclusiveness. The second video ‘Leap of faith' depicts the conviction one needs to follow his dreams

Featuring the Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand's high-spirited identity and Mi Fan culture

The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days

The initiative is conceptualised and executed by Blink Digital. The brand, with curated educational videos for common diseases, busts healthcare myths and shares the science behind GSK brands. Each film will discuss a medical fact and a relevant GSK product

The social campaign looks to a crowd-sourced original thoughtful verse on self-discoveries from the audience and fans. The film is shot by the creative team of Word of Mouth Media and co-written by filmmaker and poet Vineet Panchhi with Kapil Sharma, Head of Communications at Ford India

The 10-minute branded content film ‘Chase the Sun' is a collaborated effort of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift. The film shows the tea estates of Assam, over India's longest bridge ‘Dhola-Sadiya bridge' into Arunachal Pradesh towards Walong, the gateway to Dong Valley

The show is the brand's annual property that celebrates inspirational stories of women who overcome all odds to show their inner strength and make a visible change in the society

Along with JetSynthesis, the initiative was launched to revive and promote the era of Indipop music videos and singles in the country

The four-episode series showcases Legrand's home automation technology. The series has been released on Good Times TV and the brand's India YouTube channel

The initiative is a part of Sterling Reserve Comedy Project, an extension of Sterling Reserve Projects — an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts

As part of a digital content initiative, the cricketer talks to the MD of the company, Vipul Sabharwal, and cricket presenter, Vikram Sathaye, about his life, journey in cricket and draws similarities between the brand and his life in two video interviews

The four-episode web series is a sci-fi thriller tackling crucial aspects pertaining to the environment and air pollution

The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram

The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

The song ‘Nayi Zindagi' showcases the story of HelpUsGreen, how it is solving critical problems like river pollution

Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

As part of the larger brand campaign #ShareTheLoad, through this association, the detergent brand aims to educate and raise awareness around gender equality amongst the app-learners

People can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months