Co-created with Publicis Media's Content Practice, the show is aired on AXN, Max HD and streamed on SonyLiv

Along with social media contest where people had to review to phone in rap style, the rap battle music was also used on TikTok for the #UpForXtra challenge, where users were asked by Honor India to show their ‘Xtraordinary' talent with the ‘Honor 9X #UpForXtra rap' playing in the background

The campaign champions real-life moments of everyday heroes where optimism, expressed through a smile, helps one face challenging situations to come out stronger

The campaign has been conceptualised by Dhara and is being executed in coordination with Mixed Route Juice

The anthem has been launched to build excitement for the next races among its audience and strengthen its fan base

The aim of the web series is to educate homeowners about the major problems they face while working with unorganised players for their home interior requirements

The brand aims to create meaningful content to inspire audiences to plan their finances for achieving personal goals through a series of short stories about young and successful artists who share their journey and the planning behind it before they set out to achieve stardom

The brand has collaborated with singer Guru Randhawa and music producer Vee for its latest original in adherence to the brand proposition of celebrating friendship

SBI Life Insurance, under its digital property ‘Real Life Real Stories', showcases selfless acts of unsung heroes and their empowering journeys to encourage others to bring about a change in the society

This series has been conceptualised by the PUBG Mobile India team while Saatchi & Saatchi Propagate in collaboration with Content Factory is handling the plots, storyline and production

The objective behind the initiative is to be identified as a brand that cares for its customers by going an extra mile to address their worries

The web series co-conceptualised and executed by GenY Medium, focuses on the role of Indian woman in society and her desire to provide nutritious food to herself and family

The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music

The show ‘Eat Like a Girl', launched on Zomato app as part of ‘Originals', features 21-year-old Tenzing Wang Bhutia who travels across the country to eat some of the most unusual food India has to offer

Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The five-episode series will release weekly on TVFPlay and TVF's YouTube Channel starting December 10

The video is a thought-starter to compel the audience to think about a missing day of rest for the mother, irrespective of whether she is a stay-at-home-mum or a working professional

The film features Hollywood actresses Gwyneth Paltrow, Kate Hudson and Zoe Saldana embarking on three different journeys of exploration in Dubai

Through a heartfelt story of Lt Col Manoj Kumar Sinha, SM (Retd), Gillette tries to break an enduring stereotype, telling men that it takes real strength to embrace your vulnerability and show it